Anthropic starts localizing Claude pricing for India, its biggest market after the US
TechCrunch
Anthropic has introduced Indian rupee pricing for Claude subscriptions to better serve its second-largest market.Summary
Anthropic has begun offering localized pricing in Indian rupees for its Claude AI service, addressing friction for its second-largest user base after the U.S. While the company now lists subscription plans in rupees—including taxes—it has not yet integrated the popular Unified Payments Interface (UPI). This pricing update follows Anthropic's strategic expansion in India, which includes opening a Bengaluru office, hiring local leadership, and partnering with major IT firms like Infosys and Tata Consultancy Services.
(Source：TechCrunch)