Whatnot acquires Shaped to power real-time live shopping recommendations
TechCrunch
Livestream shopping platform Whatnot has acquired machine learning startup Shaped to enhance its AI-driven product recommendation and search capabilities.Summary
Livestream shopping platform Whatnot has acquired Shaped, a machine learning company specializing in real-time recommendation systems, to bolster its discovery and personalization capabilities. As live commerce requires handling rapidly changing inventory and buyer intent, Whatnot plans to integrate Shaped’s technology to achieve near real-time recommendation speeds. Shaped’s founder, Tullie Murrell, and its engineering team will join Whatnot to form an Applied AI Research group. This strategic acquisition follows Whatnot’s rapid growth, which includes reaching over 1 billion orders and significantly expanding its product categories.
(Source：TechCrunch)