Why Cognition bought Poke: AI personality is becoming a competitive advantage

AI coding startup Cognition has acquired The Interaction Company of California, the creator of the text-based AI assistant Poke, in a low nine-figure deal. The acquisition aims to integrate Poke's conversational model, known for its friendly demeanor, humor, and slang, into Cognition's coding assistant, Devin. This move highlights a growing industry trend where the personality and user interaction style of an AI assistant are viewed as critical competitive advantages, transforming AI tools into colleagues that feel more human and collaborative.

(Source：TechCrunch)