Snapchat no longer rewards fully AI-generated Spotlight content

Snapchat is updating its recommendation systems to prioritize human-made content, announcing that fully AI-generated videos will no longer be eligible for Spotlight rewards. The company aims to keep Spotlight focused on authentic creativity, personal storytelling, and original perspectives, though creators can still use AI tools for editing or enhancing their videos. This move reflects a broader industry trend among tech platforms like LinkedIn, Meta, YouTube, and Substack to crack down on low-quality, automated content commonly referred to as "AI slop". Additionally, Snapchat recently introduced new privacy controls to restrict content sharing for underage users aged 13 to 15.

(Source：TechCrunch)