KPMG finds 49% cut AI agent rollouts when costs outran value

According to a KPMG study titled Global AI Pulse Q2 2026, nearly half of large organizations have narrowed, delayed, or paused their AI agent deployments because operating costs began to outweigh the value produced. Only 7 percent of senior leaders reported achieving an established return on investment, even though adoption rates and planned spending remain high. The findings highlight a growing need for cost visibility, token economics management, and strong executive governance as enterprises grapple with the financial realities of scaling artificial intelligence.

(Source：PPC Land)