Google needs Hollywood more than the studios need AI

Google is reportedly approaching major Hollywood studios like Disney, Warner Bros. Discovery, and Universal to secure licensing agreements for training its AI models on their copyrighted content, offering hundreds of millions to billions of dollars. For Google, these deals are crucial to improve the quality of AI-generated content, legitimize its technology in the public eye, and shift narrative away from AI's negative perception. However, for studios, the move carries significant risks: it could alienate both creative workforce facing job displacement and audiences, as seen with fan backlash against AI use in films like "Spider-Man: Brand New Day." The article argues that while the AI industry, including Google, needs Hollywood's valuable IP and cultural endorsement more than studios need AI's cost-cutting potential, rushing into such partnerships could have long-term negative consequences for the entertainment industry.

(Source：The Verge)