Reimagining advertising with AI

OpenAI is launching a suite of AI-powered features to transform digital advertising within ChatGPT. Key innovations include Sponsored Agents, which allow users to engage in personalized conversations with business representatives after clicking an ad, currently being tested with select U.S. advertisers. The company is also enhancing its Ads Manager with AI tools for campaign creation and analysis via natural language prompts, and introducing AI-generated ad copy and imagery. Furthermore, new integrations with HubSpot and Shopify will enable businesses to manage ChatGPT Ads directly within their existing CRM and ecommerce platforms. These updates collectively aim to create a more helpful advertising experience for users and a more efficient platform for businesses as consumer behavior shifts toward AI-assisted discovery and decision-making.

(Source：OpenAI)