Apple CEO says the company doesn't 'want to ship AI for AI's sake'

In an interview with Wired's Steven Levy, Apple CEO John Ternus defended Apple's position in the AI landscape, rejecting characterizations that the company is behind. Ternus, a longtime Apple executive who became CEO in September, acknowledged that "everyone has an opinion" but insisted, "I really like where we're at." He said Apple will "absolutely" leverage AI in new products, but added, "We don't want to ship AI for AI's sake," explaining that when done right, users shouldn't have to think about whether AI or traditional software made something happen—what matters is building products people love. Pressed on whether AI agents might make apps unnecessary, Ternus said that could make life easy, but "the creation of products is a deeply human and personal thing, something that we love to do."

(Source：TechCrunch)