OpenAI says ChatGPT is catching up to Google in search

The Verge
OpenAI says ChatGPT search volume now equals 20 percent of Google's, signaling growing competition in search.

Summary

OpenAI announced that the volume of search queries run through ChatGPT now equals about 20 percent of the volume run through Google. Adam Fry, OpenAI's consumer product lead for ChatGPT, shared the figure at a press event on Monday, defining a search as any query that results in a web search rather than simple tasks like defining a term or a how-to explanation; he did not specify the source of the Google figure. While one-fifth of Google's volume is still far from overtaking it, it compares favorably to Bing's roughly 3 percent market share after more than a decade of effort, as noted by Microsoft CEO Satya Nadella during Google's 2023 antitrust trial, where Google had described AI as a potential disruptor. The news comes amid a broader search engine shake-up, with Google reducing conventional referrals to third-party sites and investing heavily in AI features, while OpenAI pursues its "Intelligent UI" vision of visual, interactive chatbot responses. Like Google, OpenAI sees a potential path to profitability through ads and is reportedly approaching an IPO potentially slated for early next year; Fry said ads have not negatively impacted the product or its usage, and OpenAI recently began showing images of sponsored products and services in ChatGPT.

(Source:The Verge)