Netflix’s new AI Discover tab helps you find something to watch based on your mood

Netflix announced on Tuesday the rollout of a new "AI Discover" tab designed to help users find their next watch more easily. The first experimental feature under this tab offers recommendations based on the user's current mood, viewing preferences, available time, or trending content. Users can choose from curated themes such as "something light," "scare me," "family movie night," and "quick watches," each featuring clips from shows and movies. The feature is powered by a new intelligence layer that responds to user input in real-time and continuously learns. After selecting a theme, users see matching recommendations and can refine their search with more specific themes or start over with a "something different" option. Each title includes a "Tune Your Recommendations" button to save or exclude suggestions. Netflix describes AI Discover as a "test kitchen" for experimenting with new discovery features, with user feedback determining which features are kept or improved before integration into the main Netflix experience. The tab is initially rolling out in the U.S. to users watching Netflix in English on supported TVs, with broader availability planned in the coming weeks. Eligible users will see a "Discover" button with a red gem icon and a "New" label in their TV's top navigation bar.

(Source：TechCrunch)