Brands lean into human creativity as handcrafted art becomes more of a luxury in the age of AI
NBC News
Luxury brands like Prada and Hermès are embracing handcrafted art as a marketing strategy to stand out in the age of AI.Summary
In response to the proliferation of AI-generated content, luxury brands such as Prada and Hermès are increasingly highlighting handmade art in their marketing campaigns. Prada's 2026 holiday campaign features hand-drawn animation by former Disney animator John Pomeroy, while stop-motion artist Alina Golovlova notes that brands now value and credit artists more than before. Consumers have responded positively, associating human-made art with luxury and quality, and some artists view a stance against AI as a smart branding move. This shift reflects a growing appreciation for craftsmanship and authenticity as AI content floods the internet.
(Source：NBC News)