Nectar launches an AI agent to automate creator discovery and outreach for brands
Nectar launched Creator Agent, an AI tool that automates influencer discovery, outreach, and campaign management for brands.Summary
Nectar, an AI-powered marketing operating system founded by former Meta employees Misbah and Farah Uraizee, has launched a new AI agent called Creator Agent that automates influencer marketing tasks. The agent searches over 300 million creator profiles to find potential partners, analyzes video content for brand fit and safety, sends personalized outreach messages in a brand's voice, and manages contracts, product gifting, and shipping. It also tracks campaign performance and remembers past interactions to help brands maintain relationships without spreadsheets. Additionally, it can identify personal milestones in creators' lives to suggest personalized gestures. The tool is available globally for Instagram and TikTok creators, with plans to offer it through Model Context Protocol for use with AI assistants like Claude and ChatGPT. Nectar raised a $30 million Series A round in May led by Menlo Ventures and its Anthology Fund.
(Source：TechCrunch)