Bespoke AI models are the next big thing in filmmaking
Bespoke, customizable generative AI models are emerging as the next major tool in filmmaking, moving beyond general models.Summary
While general generative AI models like Sora and Veo are not yet suitable for full entertainment production, the next evolution involves bespoke AI models tailored for creative workflows. Netflix's acquisition of Ben Affleck's AI startup, InterPositive, highlights this trend. InterPositive's models are trained on proprietary, controlled production data, allowing them to be customized on a per-project basis using dailies to help filmmakers manipulate lighting, remove unwanted elements, or change backgrounds post-production. Similarly, Bryn Mooser’s Asteria studio develops customizable, ethically trained models that generate consistent visual elements across a project. Both companies frame their technology as tools to speed up production and reduce costs, appealing to studios. However, the article concludes with skepticism, noting that while these tools promise to "empower" creatives, the tangible benefits for human artists regarding job security or compensation remain unclear.
(Source：The Verge)