Bumble to launch an AI dating assistant, ‘Bee’
Bumble is launching 'Bee,' a new generative AI assistant designed to act as a personal matchmaker by learning user preferences.Summary
Dating app maker Bumble is introducing 'Bee,' a generative AI assistant intended to function as a personal matchmaker. Bee learns users' values, goals, communication style, and intentions through private chats to suggest more relevant matches. Currently in internal pilot testing, it will soon launch in beta, initially powering a new feature called 'Dates' that recommends matches based on shared intentions and values after an onboarding conversation. Bumble's CEO, Whitney Wolfe Herd, stated this is part of a broader tech overhaul aimed at boosting user growth, especially as Gen Z users tire of traditional swiping. The company is also experimenting with removing the swipe mechanism in select markets and introducing "chapter-based" profiles to gather more data for the AI, aiming to drive better engagement and move users toward offline interactions rather than "dead-end chat zones."
(Source：TechCrunch)