Taylor Swift is stepping up the legal war on AI copycats

Taylor Swift is utilizing trademark applications as a strategic legal tool to combat the rise of AI-generated content that mimics her voice and likeness. By seeking protection for specific audio phrases and images of herself, Swift's legal team aims to create a barrier against "confusingly similar" AI imitations, a move experts believe could help deter infringers even if the legal standing of such soundmarks remains subject to debate. While current copyright law primarily covers songs rather than vocal likenesses, Swift’s initiative adds another layer of defense alongside existing right of publicity laws, highlighting the ongoing struggle of artists to protect their personal brand in the era of advanced artificial intelligence.

(Source：The Verge)