Meta’s AI agent for WhatsApp Business is now available globally
Meta has launched its AI-powered Business Agent globally on WhatsApp and Instagram to help companies automate customer support and sales tasks.Summary
Meta has officially launched its "Meta Business Agent" globally for WhatsApp Business and Instagram DMs, aiming to transform messaging into a core workflow tool. The AI agent assists businesses by answering customer inquiries, recommending products, booking appointments, and qualifying leads, with the ability to escalate complex issues to human staff. Meta is currently testing additional features, including automated overnight chat briefings and advanced market research capabilities. While the agent is integrated into select WhatsApp Business Premium tiers, large enterprises will be charged based on token usage. Future updates will allow for custom agent development with integrations for platforms like Shopify, Zendesk, and Shopee.
(Source：TechCrunch)