Europe’s AI labeling and transparency rules are now in effect

The European Union has implemented new transparency obligations under its landmark AI Act, requiring companies to clearly disclose interactions with AI models and label AI-generated content and deepfakes. These rules apply differently to AI providers and deployers, mandating machine-readable markers for synthetic media and visible labels on manipulated audio, video, and images. While the requirements are immediately enforceable for new systems, existing models have a four-month grace period until December 2nd. Non-compliant companies face severe penalties, including fines of up to €15 million or 3 percent of their global annual turnover.

(Source：The Verge)