Oura to acquire AI-native primary care startup Counsel Health for $625M

Oura announced it will acquire AI-native primary care company Counsel Health for $625 million, weeks after indefinitely postponing its up-to-$2.2 billion IPO citing uncertainty in the IPO market. Counsel Health combines a chat-based medical AI experience with access to licensed physicians, and its service was integrated into the Oura app in June, letting users get personalized medical advice and chat with a physician when needed. The companies plan to expand their partnership across preventative care, acute care, and specialty and chronic care. The move comes as Oura faces emerging smart ring rivals like RingConn and Ultrahuman and looks to broaden its business into healthcare access. Counsel Health had raised about $36 million, including a $25 million Series A led by Andreessen Horowitz and GV. After the deal, Counsel will keep serving enterprise partners, with the aim of extending its AI-native care model beyond Oura's membership. Counsel CEO Muthu Alagappan will join Oura as chief clinical AI officer along with Counsel's 70 employees. The deal is expected to close before the end of 2027. Oura also reported revenue of $533 million for the quarter ended September 30, up 153% year-over-year, and about $1.75 billion for fiscal year 2026, up 92%, after reaching an $11 billion valuation following a $900 million funding round in October 2025.

(Source：TechCrunch)