Snapchat moves ads into chats with AI agents designed to feel like conversation

Snapchat is launching 'AI Sponsored Snaps,' a new advertising format that integrates AI-powered brand agents directly into user chat threads. By leveraging the platform's high volume of daily conversations and its established 'My AI' chatbot, Snap Inc. aims to create a more native, less disruptive shopping and discovery experience. These agents allow users to ask questions, explore products, and receive recommendations without leaving the conversation, facilitating a full-funnel experience from initial discovery to final purchase. The initiative has begun with an alpha launch featuring Experian, focusing on financial guidance, as the company seeks to turn chat-based interactions into a primary channel for brand engagement and decision-making.

(Source：Interesting Engineering)