Bose CEO Lila Snyder on the fight for high-quality audio

In an interview with The Verge, Bose CEO Lila Snyder discusses the company's major transformation over the past four years, shifting from a single-brand hardware manufacturer into a multi-brand company that includes luxury audio brands like McIntosh and Sonus faber. Snyder explains how Bose is expanding into a B2B business by licensing its core audio technology—such as noise cancellation and voice pickup—to other companies across various industries like mobile, automotive, and XR glasses. She also shares insights on navigating the evolving audio market, the rise of AI wearables, and the challenges of maintaining high-end audio quality in an increasingly convenient digital world.

(Source：The Verge)